Audra “DJ Reality” Murrell has over twenty-five years experience in the entertainment business in the areas of promotion, marketing, distribution, tour design and management. She is using all her knowledge to bring technology, marketing and the urban music industry together as one.
With a background in marketing and promotions, she has designed and implemented both the retail distribution & radio promotion marketing plans, for internationally known and respected German hip hop label - GrooveAttack Records and their roster of artists’, which included Phife Dawg’s (A Tribe Called Quest) solo debut album, J-Rawls, Lone Catalysts, Declaime, Bravo & Sandman, Grand Agent and the legendary Biz Markie.
In addition to her demanding schedule and consulting independent artists on setting up their business model to industry standards and beyond. DJ Reality has graduated from Full Sail University with her Bachelors in Music Business Management & her Masters Degree in Digital and Internet Marketing, in which she uses her education for Urban AllStar Media Marketing LLC & Behind The Spins LLC, which specializes in Marketing, Branding, and Consultations.
MEET THE TEAM
With more than 15 year in entertainment business, Michael has worked with and alongside the industry’s largest and leading record labels and influencers such as Universal Music Group, Warner an Sony. Throughout his tenor, he has worked with many artists and has leveraged brands from as Patti LaBelle to Usher and 98 Degrees to Sting and has aligned their brands with the likes of Bloomingdales, Forbes, Barcardi and Diageo to encompass a few.
Andre Williams is responsible for signing artists and executive producing projects that have helped propel the careers of some of the most well known talent in the music industry to date.
Upon leaving RAYDAR in October of 2015, Andre was hired as an A&R for Bang-Village at Universal Music Group where he searched for world wide talent. In 2017 he was hired as an music business advisor by Spotify ,consisting of hand-picked music professionals and executives responsible for implementing new streaming strategies into the music industry. Andre now speaks on music education panels for P.R.O.'s at Universities around the United States. Currently Andre' Williams is working with Universal Music Group , where he is a music business advisor . Most recently he has started a imprint label, The Stachehaus, under KMG/ Sony /The Orchard .
Jay “Pop” Richardson
Head of Artist Relations
With 15+ years experience with working with artist as manger, working to develop artist , like Ray Lavender as an independent, while with Uptop Entertainment Inc and I Swim With Sharks Inc. Then as A&R with Pandamonium Music Group, working on projects with the likes of Reality Star, Stormy, from the reality show, Ready To Love. Dropping her first album, “Venom Kisses”.Bringing years of music business experience and leaving each artist, I’ve worked with , having a better business understanding. Currently, the curator and content creator of the Shark Gumbo Playlist on Spotify, for indie artist and previous host of Shark Gumbo Radio , on Hits92.3 in Atlanta.
DJ K Yung
Rachel Hagen more known as DJ K Yung is a member of the elite and historic Violator All Star DJ crew as well as the widely popular NYC DJ based crew, Da Union DJs. She is currently an on air mixshow DJ on various SiriusXM stations, and holds a mixshow on The Drive on Shade 45. She is currently syndicated on 3 different radio stations as well co-hosting her own talk show on 97.9 Da Plugg Radio. She has been a guest on "Sway in the Morning" and is also sponsored by Belaire Champagne. She is the owner of Local Traffic Only LLC which helps in the aspects of artist development and education along with project development, marketing and curation. She is going on her 7th year as a play by play announcer for an international motorsports company . She's had an appearance segment on “The Ellen Show" and also guest reported on NBC Sports. She was nominated for numerous awards, and was DJ Clue's DJ of the week. She also founded, ran and co-owned her own online radio station Flood 93 Radio and Flood 93 Latino based in Iowa for 2 years before exiting the company as owner in December of 2019.